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Energie-, Verkehrs- und Umweltmanagement
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8605 Kapfenberg
Energie-, Verkehrs- und Umweltmanagement
Werk-VI-Straße 46
8605 Kapfenberg
Steckbrief
Bücher und Fachartikel
Creation and Challenge during the development of a Marketing Concept for Small size Economies – Case Study of an Austrian Knitting Mill, Graz 1991
The actual situation of Portfolio Analysis in the Strategic Marketing and Corporate Planning (Empirical Study), Graz 1993
The opportunity is available, but you also have to use it! In: IT-Special, Option, Vienna 1998
It always happens like love – CRM in our Business Strategy, Moedling 2001 International Marketing, Graz / St. Poelten 2007
International Business – International Sales and Marketing, Graz / St. Polten 2007
Sales Processes – Lead Generation –Marketing Planning, Graz / St. Poelten 2008
Market Entry Concepts as a part of Internationalization Background for an empirical study, Graz 2011
Faster, higher, CHINA! In: Key Player, Vienna 2012
Public Relations, Media and Society in China, Graz, 2014
Intercultural Communication between Hongkong, China and Austria, Graz 2016
Old Junks, modern luxury, Vienna Journal, 5th May 2017, Vienna 2017
A Business Pioneer in China Business Magazine FAZIT, No 143 (4/2018), Graz 2018
Business Communication in China, Analysen und Impressionen, Graz 2019
Auswirkungen neuer politischer Systeme und sozialer Medien auf den Bank- und Finanzsektor in Hongkong und China, in: Platzer / Rothschild (Herausgeber), New Economic System 3.0, Wien 2020
Creation and Challenge during the development of a Marketing Concept for Small size Economies – Case Study of an Austrian Knitting Mill, Graz 1991
The actual situation of Portfolio Analysis in the Strategic Marketing and Corporate Planning (Empirical Study), Graz 1993
The opportunity is available, but you also have to use it! In: IT-Special, Option, Vienna 1998
It always happens like love – CRM in our Business Strategy, Moedling 2001 International Marketing, Graz / St. Poelten 2007
International Business – International Sales and Marketing, Graz / St. Polten 2007
Sales Processes – Lead Generation –Marketing Planning, Graz / St. Poelten 2008
Market Entry Concepts as a part of Internationalization Background for an empirical study, Graz 2011
Faster, higher, CHINA! In: Key Player, Vienna 2012
Public Relations, Media and Society in China, Graz, 2014
Intercultural Communication between Hongkong, China and Austria, Graz 2016
Old Junks, modern luxury, Vienna Journal, 5th May 2017, Vienna 2017
A Business Pioneer in China Business Magazine FAZIT, No 143 (4/2018), Graz 2018
Business Communication in China, Analysen und Impressionen, Graz 2019
Auswirkungen neuer politischer Systeme und sozialer Medien auf den Bank- und Finanzsektor in Hongkong und China, in: Platzer / Rothschild (Herausgeber), New Economic System 3.0, Wien 2020